Here we are on the Discovery Channel again, looking down the marketing microscope. On this occasion, we are taking a close look at the Blog Interview as a way of the writer raising their profile. We’ve all seen them haven’t we? There are author interviews plastered all over the web, whether on Facebook, twitter or other social media. How does the writer utilize this concept to maximum potential? Let’s look closer and see how it works . . .
- Engagement: It’s a widely held belief that simply sending emails to book review sites asking for exposure will get you little progress. Writers should target review sites appropriate to their own writing and read the content, and endeavor to engage with the readership on those sites. You should make comments on some of the posts on those sites, hopefully without embarrassing yourself by, for example, revealing your passion for Geoffrey Archer novels.
- Be Interesting: The last thing you want is for the reader to click away from your blog interview. So, you need to reveal your quirky side. Develop a visual delivery – images have a habit of sticking in a reader’s mind. If you like to wear a smoking jacket and cravat, Noel Cowerd style, then let the reader know. Or if you have a penchant for topless fishing a la Hemingway, make reference to it.
- Avoid Rambling: Readers love to hear about the nuts and bolts of the writing process, but extended discourses on the power of punctuation will leave them weary. Keep the readers’ energy levels high with punchy accounts of typewriter hell.
- Be Evasive: Like a politician, writers need to develop the art of vagueness. There is nothing more exotic than a writer who answers a question by riding a tangent away from it at top speed. This is a rare skill that requires practise and intense concentration. Try being evasive in front of the bedroom mirror for starters.
- Become an Interviewer Yourself: If you have a blog or a website, then you can construct a set of interview questions simply by googling and seeing the questions asked by other bloggers. Maybe your interviewees will return the favor, but if nothing else, it will drive traffic to your site.
Well, the Blog Interview is undoubtedly a valuable asset to authors around the world. And they are enjoyed by readers who love to get closer to their favorite authors. Seek out these opportunities!
Look out for the next installment of Hot Marketing Tips for Writers!